Founded by Scott and John Ferber, Videology Inc., which has developed a sophisticated video advertising platform, has closed a $13.19 million offering of shares and Series X junior voting preferred stock convertible into Class C voting common stock, raising the amount from four investors.

Gus G. Sentementes, a tech reporter for The Baltimore Sun, said a company spokeswoman told him the offering is “actually tied to the company's acquisition of mobile data management platform Collider Media,” based in Austin, Texas. Videology Group's first acquisition was reportedly announced in June.

In an exclusive interview with AdExchanger, Videology CEO Scott Ferber said the deal sought “to reflect the advertisers’ demand for targeting consumers — using the wide array of anonymous data gathered by” Collider Media across various devices.

Collider Media is led by CEO Bryan Jones.

Principals named in the filing by the company are:

·         Co-founder Chairman and CEO Scott Ferber;
·         Chief Revenue Officer Thomas McMahon; and
·         COO & CFO Michael Woosley.

Also named in the filing were the following directors:

·         Patrick Kerins of New Enterprise Associates, with offices in Washington, D.C.;
·         Arthur Marks of Vienna, Va.-based Valhalla Partners;
·         W. Gar Richlin of Dale LLC, of Columbia, Md.
·         David Horowitz of Comcast Ventures, with offices in Philadelphia and New York; and
·         John Ferber, co-founder and chairman of Delray Beach, Fla.-based Domain Holdings Group.

Videology was founded by brothers Scott and John Ferber, the duo that started Advertising.com in 1998 and sold it to AOL six years later. Using new mathematical algorithms, Videology claims new efficiencies in targeted video advertising. It has developed two distinct platforms – Addressable Audience Platform to connect brands with consumers; and TV Amplifier, whose insights help television advertisers make strategic decisions.

Previously known as TidalTV Inc., Videology has offices in New York, Austin and London. It has reportedly raised around $46 million prior to the most recent round.