ECi Announces New Product Branding for MarkSystems™ Software for Homebuilders
New branding gives software more visibility in competitive technology industry
ECi Software Solutions (www.ECiSolutions.com), a leader in industry-specific information technology solutions, today announced new branding and product structuring for its MarkSystems home building software products. The rebranding strategy involves renaming IHMS software to MarkSystems™ software; however, the Internet ToolKit™ (ITK) and LotVue™ software products will keep their current names. A new logo and website for the MarkSystems line of products have also been released.
MarkSystems software is designed for small and medium-sized homebuilders; it provides tools to keep them visible and enable their growth in a competitive marketplace that is dominated by big-name builders and developers. The rebranding will help focus the products on the needs of independent builders and bring them into line with the other products in the ECi Software Solutions portfolio. ECi will unveil the new branding at the 2018 International Builders Show taking place in Orlando, Florida, January 9–11.
“After experiencing 25% annual growth over the past five years, and completing the acquisition by ECi last year, our branding and web presence need to represent the business as it exists today and the innovative technology solutions we continue to provide for homebuilders and developers,” said Scott Duman, President of ECi’s Residential Home Construction Group, Building and Construction Division.
“MarkSystems is committed to offering ERP support for every home building activity," Duman continued. "We deliver full back-office and operational functionality to every person in the building process, whether in the office or out in the field."
To learn more about the MarkSystems suite of products for the home building industry, please visit the website.
ECi Software Solutions provides industry-specific business software solutions and services, focusing on cloud-based technologies. For 30+ years, ECi has served small to medium-sized manufacturing, wholesale/retail distribution, building and construction, and field service organizations. Privately held, ECi headquarters in Fort Worth, Texas, USA, with offices throughout the U.S., Canada, England, the Netherlands, and Australia. For information, email firstname.lastname@example.org, visit www.ECiSolutions.com or call (800) 959-3367.
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CONTACT: Traci Johnson, SVP Global Corporate Marketing | 800-959-3367 x23276 | ?email@example.com