Guillermo Tragant Chooses Dallas to Open his First Pop-Up Store


Guillermo Tragant brings exclusive collection to Big D for the Holidays

Creative Director and Designer Guillermo Tragant – recently elected Dallas Style-Maker of the Year by Cultural Map publication – is opening the doors of his first pop-up store for the Holiday season. From November 25th till December 24th Tragant Pop-Up will be offering exclusive items of his own collection - including t-shirts, hand-painted pants, sneakers among other items – plus pieces carefully curated by Tragant himself.

“The pop-up store will be a unique experience, not only for the exclusive products but also for the amazing ambience. Think Colette Paris meets an exquisite art gallery,” says the designer. From custom leather hats and fur coats to art pieces, customers will be able to find gifts for friends and family, from affordable pieces to luxury items.

What: Tragant Pop-Up Store 

Where: 2404 Victory Park Lane Dallas, Dallas, TX, 75219 

When: Nov 25th to Dec 24th from 10 am to 6 pm, 7 days/week 

More info: - #tragantpopup (214) 458-9433

About Guillermo Tragant:

Guillermo is a renaissance man. Worldwide, he is recognized for his work as a designer, creative director and for his entrepreneurship. With 25 years of experience in the industry, Guillermo developed award winning work for global fashion brands such as Nike, Kenneth Cole, Levi’s, Converse, Adidas, Havaianas, Alpargatas + blue chip brands such as Sisley, Coca-Cola, Diageo, Google, Edding, Renault, Chrysler, Jeep, Stella Artois, MTV and singer/celebrity Shakira. 

His fashion design experience also includes work developed for iconic Italian brand Benetton, as Designer at Benetton’s Fabrica (with photographer Oliviero Toscani) and Creative Editor for the brand’s publication Colors Magazine. More recently, Guillermo was invited to be a guest judge in the Latin version of the American Next Top Model show. 

Guillermo’s agency Furia World – founded in 2007 – is one of the most awarded creative shops in Latin America. With offices in Argentina and United States, Guillermo and his team develop work focused on retail, design, digital and experiential marketing. His success was also recognized by the Cannes Lions Festival organization, which invited Guillermo to be part of the festival jury (2017). 

It was a partnership with the Richards Lerma Agency that brought Guillermo to Dallas. In 2013, the designer, his wife and twin daughters moved to Big D where Guillermo worked at RL ‘till beginning of this year as Principal and Creative Director overseeing work for Lerma’s offices in USA, México and Argentina. 

Tragant is also recognized for his art work, which has been referenced and published in numerous art & design books and is currently part of the art collection at The Library of the Congress in Washington DC.

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