Victory Park Welcomes First Pop-up Retailer: Dallas-based OETL Co.


If artisan craftmanship and unique global wares are what you seek, look no further than Victory Park. For the month of October, the district has welcomed its first-ever pop-up retailer, Dallas-based online brand OETL Co.

Founded by Argentina-born, Italy-raised Gisela Borghi-Hocker, OETL Co. features a minimalist collection of clothing, jewelry, leather goods and home accessories, handmade by artisans in Italy and Argentina and sourced by Gisela herself.

“At its core, OETL Co. is about preserving global artisanship and bringing it into people’s daily life. There are so many designers and artists around the world who are creating incredible wares, using traditional techniques. The resulting products are each a unique work of art with a soul and a story,” said Gisela. “As compared to our online store, the physical pop-up at Victory Park will allow us to interact with our customers, to personally share the story of each product and celebrate the artisans behind them.”

After moving to Dallas in 2000, Gisela launched her online store in 2015 to introduce the luxury handmade products, time-tested techniques and traditional materials of her Italian and Argentinian heritage to a new audience in the U.S. OETL Co.’s products are all hand-selected by Gisela and made by designers and artisans that she has met and befriended throughout her travels.

In addition to its own line-up, the OETL Co. pop-up will also feature collaborations with other local brands in an effort to celebrate and support the growing community of Dallas-based organizations who are committed to artisan traditions. The store is open Monday through Saturday from 10 a.m. to 6 p.m. through Oct. 31 at 2404 Victory Park Lane.

As Victory Park’s first pop-up, OETL Co. marks another milestone in the district redevelopment led by owner Estein USA and retail partner Trademark Property Co. As part of these transformation efforts, Victory is undergoing a full remerchandising, adding 85,000 square feet of new retail space, and making key district enhancements to evolve into a more authentic, walkable and soulful urban neighborhood.

“We want Victory Park to be the kind of place where people come to discover something new, connect with one another and have meaningful experiences,” said Terry Montesi, CEO of Trademark Property Co. “Public art, pop-ups and unique brands like OETL Co. expose Victory Park tenants, residents and visitors to fresh, emerging ideas and offer a platform for entrepreneurs and artists to showcase their concepts and craft.”

Victory Park is currently home to more than 20 retailers and restaurants, with more to come. Other openings in the coming months include a curated collection of seven new local food and beverage concepts, Orangetheory Fitness, Cinépolis Luxury Cinemas – Victory Park, and The 23, a new 285-unit mixed-use apartment community by LMC.

A new public art program includes five vibrant murals by local artist Lesli Marshall, an eight-foot steel sculpture in the “V-sign” hand gesture by California-based artist Nathan Mabry, and additional pieces rolling out in the coming months, including a large sculpture by Las Vegas artist Tim Bavington, set to be installed this fall near the W Dallas – Victory Hotel.

About Victory Park

Victory Park is a 75-acre mixed-use development in downtown Dallas surrounding the American Airlines Center, home of the Dallas Mavericks and Dallas Stars. Victory Park features more than 220,000 square feet of retail, restaurant and entertainment space; 621,000 square feet of Class-A office space; the 252-room W Dallas – Victory Hotel; more than 3,300 residential units; and the Perot Museum of Nature & Science. Victory Station provides access to DART Light Rail and the Trinity Railway Express. The popular 3.5-mile jogging and bicycle path, The Katy Trail, is also directly accessible. Victory Park is a property of UST XVI Victory Park, a German real estate investment fund managed by affiliates of Estein USA based in Orlando, Florida. UST XVI became an equity owner of Victory Park in 2005 and the sole owner of the majority of the Victory Park buildings in 2009. For more information about Victory Park visit or follow Victory Park on Twitter@VPDallas, and Instagram @DallasVictoryPark.

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