Southern Glazer’s Wine & Spirits Promotes Martin Crane to EVP


MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s Wine & Spirits —the largest North American wine and spirits distribution company—today announced that Martin Crane has been named Executive Vice President, General Manager, New York. In this role, he’ll be reporting to Larry Goodrich, who was recently promoted to Senior Vice President, Managing Director, New York.

“Marty is a proven leader with a passionate focus on customer service and long track record of delivering results,” commented Brad Vassar, Executive Vice President and Chief Operating Officer, Southern Glazer’s Wine & Spirits. “We have made significant investments in our infrastructure and operations in New York and are confident that he’ll continue to build on those improvements to further enhance service to our growing base of customers in the state. We also remain committed to having the best talent in the industry and driving continuous improvement in our route-to-market performance.”

In Mr. Crane’s new role, he will be responsible for managing the Company’s day-to-day sales and operations functions throughout the state.

“It’s been a privilege to watch and have contributed to the unparalleled growth of Southern Glazer’s business in New York since our expansion into the state in 2004,” commented Mr. Goodrich. “I look forward to working closely with Marty to build upon our success in the market and continue to take advantage of the ongoing growth opportunities in New York.”

Mr. Crane most recently served as the Vice President, Commercial Operations for Southern Glazer’s Wine & Spirits of New York. He is a seasoned sales executive with 32 years of experience in the wine and spirits and consumer packaged goods industries. Prior to joining Southern Glazer’s, Mr. Crane was the Senior Vice President of Spirit Sales for Pernod Ricard USA. In that role, he managed a team of 270 field sales, marketing and finance professionals covering all trade channels. During his 15-year tenure at Pernod Ricard USA, he held multiple roles of increasing responsibility, including positions in national accounts and regional management. Prior to joining Pernod Ricard USA, Mr. Crane held sales and management roles with Seagram Americas, Carter Products, Beiersdorf, Inc., and Beecham Products.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit Follow us on Twitter and Instagram @sgwinespirits and on Facebook at

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