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Heal’s Launches Mobile Optimised Website
Posted February 20, 2012
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Consumers can now search, browse and buy Heal's home furnishings from the convenience of their mobile phones through Venda's advanced mobile platform powered by Digby Localpoint Storefront
LONDON & AUSTIN, Texas--(BUSINESS WIRE)--Heal's, the home of modern designer and contemporary furniture, lighting and home accessories, announced today the launch of a mobile optimised website that creates a rich and unique shopping experience for consumers anytime, anywhere. Heal's customers can now easily search, browse and buy Heal's wide range of furniture, lighting, home accessories and gifts for the home from the convenience of their smartphones whether they are at home, on the go or in a Heal's store.
Enabled through the Venda Mobile Platform Powered By Localpoint Storefront from Digby, Heal's mobile optimised site enhances their cross-channel strategy and complements their ecommerce site and 6 retail stores across the U.K. Heal's sleek and elegant mobile shopping experience allows customers to search, browse and buy products in as little as sixty seconds when they visit www.heals.co.ukfrom popular mobile devices such as iPhone, Android and BlackBerry. Key features of the mobile optimised site include: large, rich product images with additional views, detailed product descriptions, a homepage banner, shop by category, store locator, an ever-present search bar, ratings and reviews, and social integration with Facebook, Twitter and email a friend.
"With an increasing percentage of our online traffic coming from mobile devices, enabling a mobile optimised website was a strategic next step for us," said Mike Traill, Head of Ecommerce at Heal's. "The shift to mobile creates a huge opportunity for us to engage with our valuable customers on a deeper, more personal level.
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The mobile commerce solution, known as the Venda Advanced Mobile Platform, is a feature rich mobile portfolio powered by Digby Localpoint Storefront, which is integrated with the Venda Enterprise eCommerce platform. This seamless solution provides brands and retailers with a unified platform to connect with and serve their customers when mobile - 365/24/7, delivering highly personalized and rich shopping experiences.
"Heal's has been a successful online partner of Venda's and we are excited to extend our relationship to the mobile channel," said Eric Abensur, Group Chief Executive of Venda. "Mobile is part of any true convergent commerce strategy, allowing brands to deliver a unified customer experience across all platforms."
According to a recent survey by eDigitalResearch and IMRG, 40% of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile.
"We are excited to continue our strong relationship with Venda to create a unique and optimized mobile experience for leading U.K. retailers through our Digby Localpoint Platform to help them build a more personal relationship with their most loyal customers," said Dave Sikora, President and CEO of Digby. "Heal's is a great brand that is rich in history and we look forward to continuing to work with them to ensure the mobile channel is a long-term strategic success."
About Heal's
Founded in 1810, Heal's is a destination lifestyle store selling a wide range of modern, designer and contemporary furniture, homewares, lighting, accessories and gifts for the home. Over the decades the ‘Heal's style' has become synonymous with modern, elegant living; always championing innovative design.
Since 2001 Heal's has been owned privately by Wittington Investments Limited with Guy Weston as Chairman. Wittington Investments, the investment vehicle of the Weston family also owns department store Fortnum & Mason, Associated British Foods and fashion retailer Primark.
Andrea Warden is currently the Chief Executive and has been since 2004.
Heal's currently has six stores located throughout the U.K. and an online store heals.co.uk.
For further information on Heal's visit www.heals.co.uk or follow us on Facebook and Twitter @Heals_Furniture / @Heals_Press.
About Venda
Venda is the world's largest on-demand ecommerce provider. Processing over 1 in 50 of all U.K. non-food transactions, its highly flexible ecommerce platform offers retailers the scalability, stability and security for deploying world-class ecommerce sites.
With over ten years' experience and a presence in the U.K., US and France, Venda helps global retailers increase revenues and deliver a return on investment faster than traditional ‘buy and build' methods. Its expertise in multichannel commerce and knowledge of payment regulations in different countries allows retailers to expand quickly into new markets.
As of December 2010, approximately 100 retailers of all sizes use Venda's platform to handle millions of transactions each month. These include Accessorize, Anthropologie, Emma Bridgewater, Heal's, Jimmy Choo, Paperchase, Royal Doulton, and Republic.
For further information please visit http://www.venda.com or join the discussion at www.twitter.com/vendaUK.
About Digby
Digby helps brands achieve their strategic multi-channel goals - to drive store traffic, engage with consumers in the store, enable mobile commerce and provide web-style analytics to the physical retail store - all through their own branded mobile experience. Powered by the Digby Localpoint Mobile Platform, Digby delivers mobile websites, applications and SDKs designed for smartphones that empower brands to optimize their mobile strategy across all channels. Solely focused on enabling top brands since 2006 and with more than 50 top retailers already enabled including Bed Bath and Beyond, Cabela's, Toys "R" Us, The Home Depot, Wet Seal, Brooks Brothers, Golfsmith, Orvis and many more, Digby is the leading provider of multi-channel mobile engagement and commerce for brands. Learn more about us at www.digby.com.
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